Ownership in the 21st Century

Van Thillo, Christian. “Using Copyright Laws to Protect Free Speech.” Politico.eu. 23 March 2017. Web. 23 March 2017

Some of the issues of “ownership ” in the 21st century are original content, and how to insert yourself in the story without just taking someone else’s original content for your own. In the Ted Talk we watched Mark Ronson talked about how he viewed taking someones content and adapting it to put his own personality in the music. “So Miley Cyrus, who wasn’t even born yet when “La Di Da Di” was made, and neither were any of the co-writers on the song, has found this song that somehow etched its way into the collective consciousness of pop music, and now, with its timeless playfulness of the original, has kind of translated to a whole new generation who will probably co-opt it as their own.” Miley Cyrus has made her hit “Can’t Stop” using lyrics from a song that was made before she was born. She inserted herself into the narrative by using it but completly flipped it around and you almost can’t tell that it’s the same song. On the flip side in the article featuring, ironicly, Mark Ronson and Bruno Mars in their own copyright battle over Mars’ hit song “Uptown Funk” Mars and Ronson lost their lawsuit and had to pay the Gap Band royalties because of the similarities of the bass patern in the song. Ownership in the 21st century is difficult because of the large amount of digital media which is really easy to take from, and also from the fact that your experiences shape what you are so anything that you can create is based off of those experiences so is anything original anymore.

The Playlist

1) “Something Just Like This”-The Chainsmokers, Coldplay- 2017-pop

2)”Lord  Tullamore”-Carl Wittrock- 2001-classical

3)”Footloose”- Kenny Loggins-1984-80s rock

4)”Twentytwofourteen”-The Album Leaf-2004-edm

5)”Jupiter from The Planets”-Gustav Holst-2015-classical

6)”If You Could See Me Now”-The Script-2012-Alt rock

7)”Ophelia”-The Lumineers-2016-alternative

8)”Till I Collapse”-Eminem-2002-rap

9)”Monsters”-Imagine Dragons-2012-alr rock

10)”Centuries”-Fall Out Boy-2015-alternative

This music is representive of my listening. As an audience I receive pop, rock, alternative, alt rock, and classical music. My classical music taste is the most recent I started listening to it when I joined high school band, listening to recordings was a requirement and I found that I enjoyed the genre because it relaxed me. Alternative is a genre I like simply because it’s a deviation from the norm of pop music it surprises you with melodies and rhythms that you normally wouldn’t here and also concepts that are sung about are different from pop. I enjoy rock simply because I’m a drumme and the drums are always strong in rock music, plus it’s good pump up. Pop is just something I consume as part of the contemporary media.


Social Media Activism

Khan-Ibarra, Sabina. “The case for social media and hashtag activism.” Huffington Post. 13 Nov. 2014. Web. 10 March 2017.

Velasco, Hailey. “Six South Side Teens Spark Activism Using Social Media.” Medill Reports Chicago. 7 March 2017. Web. 11 March 2017.

In both of these cases the movement was started on social media, where their cause was posted and received thousands of likes/re-tweets in a very short period of time. Before social media neither of these causes, especially the second one, would have gotten very large. In the second article the teens created a daughter organization to BLM called Youth for Black Lives. They used Facebook and Twitter to reach a larger audience which in turn lent their cause greater credibility. In the era before social media if six teens wanted to be activists they wouldn’t be able to start a movement let alone be large players in one. The advent of social media has allowed anyone who has a cause to post about it and gain awareness. The big question is whether those likes/re-tweets turn into people at rallies or donations to the cause.

Media Log part 2

A Day Tracking My Media Usages

  1. This day for me media usage wise was slightly atypical just due to the fact that I had to log all of my media. This made me want to use it less then normal. I did my best to make it a typical Thursday, and since I have work there is a chunk of time where I do not have any media exposure (except for the music over the loudspeakers).
  2. The most prevalent source of media in my day was Snapchat with it occurring almost every hour.
  3. The time periods of high usage were my open hours (1,5,6) and after work where I was on it constantly.
  4. I never really had more than one source of media coming at me at one time, as I am not usually on my phone during class time.
  5. I am overwhelmingly an Audience more than I am a Speaker.
  6. new-piktochart_20339660_e163bba1cf2f3e48a7c88143b3b6acde0bcaaf4c

Dominant American values

Mr.Clean: “Cleaner of your dreams”

Shows Nostalgia because Mr. Clean is an American icon from the days of black and white TV. Also it appeals to equality because it has the man cleaning which is not his stereotypical role, and the text says ” Get you a man who loves to clean.” The intended audience is anyone who needs to clean and is single. It successfully targets this audience with the above stated title text.

Proactive: Towel Drop

Material comfort, Appeals to the want to be acne free which is a material comfort. Also Science because the commercial states that proactive is scientifically proven to reduce breakouts. The intended audience is teenagers who have acne and want a clean face.

Wendy’s: Cold Storage

This ad shows Nostalgia with the old hit song “Cold as Ice” by Foreigner, which is widely recognized. Also the ad shows Material Comfort by claiming that Wendy’s only uses the fresh beef. This ad targets all who eat fast food, while also appealing to those who want a fresh meal.



Generation Z

Source 1

Williams, Alex. “Move over, Millennials, here comes Generation Z.” New York Times. 18 Sept. 2015. Web. 12 Feb 2017.

Gen Z’ers are similar to Millennials but are much less entitled and have much more cynicism toward politics. Credible source (NYT) big print and online media organization, renound for journalism

  • Gen Z is much more “eyes wide open” then Millennials
  • More concerned with privacy
  • Diversity isn’t considered a goal it’s a reality for Gen Z
  • Gen Z’s parents are Gen X a very jaded and cynical generation, this lends itself to a cynicism not seen in the Baby Boomers or their offspring Millennials.

Source 2

Scott, Ryan. “Get ready for Generation Z.” Forbes.com. 28 Nov. 2016. Web. 12 Feb. 2017.

Generation Z has much in common with their parents Generation X, the cynicism of politics and the guardedness of insecure times. However they have much more technology and are much more diverse then previous generations.

  • Gen Z has never known a world without smartphones and technology, advertising has changed to appeal to the shortened attention span of Millennials and Gen Zers
  • Gen Z is less likely to post anything on their social media having seen and heard stories about how a posts have disqualified them from jobs.
  • Gen Z has grown up with an African American president and will continue to become less white.


Prefer privacy in social media to posting about every detail of their lives.

They have a much more financial savvy, due to seeing the housing bubble burst.

They are more culturally diverse, which leads to a greater exposure to different opinions


They don’t know a world without technology

They have very short attention spans

They are not as content with the status quo

Greatest Contributing Factors to the Identity of Generation Z

Barack Obama

The Housing Bubble bursting

The War on Terror



Generation like

Consider “likes” as a currency or a personal validation and empowerment and what it means for yourself and people of your generation to be “liked”. What are the rewards and/or dangers of placing value on “likes” and potential “fame” on social media?

Placing “likes” as the currency  of your validation can have various effects on your life. For instance the group of kids in the Generation Like video were simply looking for likes and the more likes they have the better they feel or the more “friends” they have. If they then don’t get those likes that can lead to the opposite response.

Consider companies using the social media on your generation to promote products. Some might say you’re being used; some might talk about selling out; what do you think?

I think that the consumer is responsible for knowing if they are getting played by a company. People need to know how to determine whether a source is credible or not.